Why would a company put this on an ad... on Black Friday in the New York Times?
My favorite outdoor company, Patagonia, has taken a pledge to their Common Threads Initiative to urge consumers, even their own, to think before they buy. They have taken it on as their duty. "Buy nice or buy twice," is what my dad always told me. Today new meaning is being found in this phrase.
For the whole ad, article by Patagonia, and to learn about being a responsible consumer, click here. Thanks again Patagonia for pushing us to the next step towards a sustainable consumer by a sustainable company.
Much Love.
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